![]() ![]() The following day we looked on the Fujifilm holdings news page (the mother company for all of Fujifilm) and the news item that had been added the day before had been removed. ![]() We contacted Fujifilm USA and the retailers BH Photovideo, Badger Graphic and Glazers all of these said they had heard nothing about this. Even if it has stopped production - the press release was a little too early perhaps?! They correctly told of the demise of quickload but their declaration of the demise of Fuji Astia nearly two years ago is belied by its current availability in a few retailers as 'new stock'. Now Fujifilm have been hit and miss with their information over the last few years. You can read the first place it was published in the BJP here. The press release stated that this was due to lack of sales and that production would be stopping. It's no secret that we're an equal opportunity magazine as far as film and digital are concerned, so when a few days ago Fujifilm UK issued a press release that declared Velvia 100F would be discontinued completely and Velvia 50 would also be discontinued in sheet film form we couldn't help but be a little sad. Heck, even Instagram appears to do this, even though it arguable if its filters are actually similar to any older mediums (seems like they are just modern interpretations, ideas of what film used to be like, to ride on that nostalgia factor)Lightroom has the Fuji presets built in and will apply them to raw files, though they can only be accessed if you shoot Fuji cameras that have the simulations built in.Amateur Photographer who plays with big cameras and film when in between digital photographs. There are also a lot of plugins and other software that does this, like Nik Efex (Silver Efex Pro?), Alien Skin Exposure, and I think Topaz also has something similar. You can also download custom presets that emulate different types of film and post processing techniques. ![]() Lightroom has some presets that are similar to this and it also has features like adding/lowering clarity and adding film grain (though, adding grain is a feature that is often used for prints. If you take photos in raw, you can do this in post. Heck, even Instagram appears to do this, even though it arguable if its filters are actually similar to any older mediums (seems like they are just modern interpretations, ideas of what film used to be like, to ride on that nostalgia factor) Pentax has some jpeg modes that emulate film (like Film Reversal, arguably even black and white and sepia) and digital filters that emulate types of processing (toy camera, color reversal.). The reason Fuji is doing this is because Fuji is/was known for their film, back from the SLR days. Its jpeg only, since the camera processes the raw info to make it look similar to a film. ![]()
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